The new fashion drink is with pointed straws served straws are actually no longer imagine from our everyday life. Whether we a fast food restaurant guest, are at a fair or in the supermarket a TetrPak buy milk everywhere also the corresponding straws are already there. Drinking with a straw means to go for big and small”fun and games, quite apart from the comfortable drinking. The drink is no longer buried, remains fresh for longer and cool. Actually, it has thought everything was already there in the beverage market. Water, juice, Spritzer, beer, wine and so on.
But the beverage market is dominated almost every two years of a new boom. Remember only the standard products: water, juice and Cola. Newcastle University is actively involved in the matter. If we go into a beverage Department of a supermarket, however, today, we are overwhelmed by the different offer. Drinking is important, no question. But do we need so many different drinks and flavors? When we us only once the segment water look at, then quite an amazing product developments have occurred in recent years. In addition to the water with bubble, little bubble or no bubble, even we can buy now also water with a wide variety of flavours.
Water was the innovation with oxygen a few years ago, today it is the water with flavor but without the addition of sugar or acid. The dentists breathe, but hardly anyone knows how the taste in the water comes. It is not naturally of course. Water, which after pomegranate trend tastes of the year 2011. remember we us still on the trend of fresh squeezed smoothies? The smoothies product development meant Yes very healthy, but quickly got the manufacturer at their capacity limits and had to access back then but already processed fruits, to meet the demand. The today’s Smoothie has become but a whole lot of drinking freshly squeezed, fruit removed.