Smart Optimization

Spinning their own Web sites, I often do an analysis of competitors’ sites. And today, I want to share with you own observations on the most common mistakes that allow web masters to optimize site. After reading this article until the end, you have a new look at your site and be able to effectively apply this knowledge in practice. All the mistakes I have for convenience divided into two broad groups: errors while compiling a semantic Kernel Web site, and errors css and html code. In that order, we consider them: 1.

Errors in compiling a semantic core Web site: 1.1 In drawing up the semantic core, most webmasters use the so-called stop characters in the tag title. For example, ()=* Sound familiar? Do not do it. Use the title tag to the destination. List the name here, reflected in a wide range of terms on your site theme. Do not spend precious symbols on useless in terms of search engine and common sense information. The optimal number of characters in that tag, from 60 to 100.

1.2 Other common mistake – an attempt to cram in a tag title name of the company, which is justified only in the case where the name of the company is a well known popular brand. Search by name you will be unlikely, but a useful place you will take. 3.1 80% of webmasters meta name = ‘description’ put a set of keywords. This does not propel your site one iota. Write literate beautiful text, which will attract the attention of the visitor, because this is the information given by most search engines as a description of the site. 2. Css, html code 2.1 Always carry forth css and javascript in separate files, then your important content and keywords to be higher in the code that will give more weight to your page. 2.2 The tag H, 80% of cases, is everything: from the ‘Welcome’ to the contact information. But for those keywords you look for one will not. That’s right. 2.3 It is unclear why the ignored attribute alt. 2.4 and almost all forget (or do not know?) Of the attribute title. This attribute contains information about the tag, for which he wrote. In contrast to the tag title, which provides information about the entire document and may be present in the text only once, the title attribute may be accompanied by any number of tags. Therefore, carefully check your pages. A tag should contain information about the link in the attribute title, and must contain the img tag like alt, and title. Apply them to other tags not meaning much, why stop at two. 2.5 Check your html code to elementary errors. For example, common a hreh =”, h1, and a closing tag h1. Such errors do not go to the benefit of your site. 2.6 last. Do not make the menu for a site on the javascript. Links in the menu is not indexed. ps While writing this article was analyzed 50 web sites.