Spinning their own Web sites, I often do an analysis of competitors’ sites. And today, I want to share with you own observations on the most common mistakes that allow web masters to optimize site. After reading this article until the end, you have a new look at your site and be able to effectively apply this knowledge in practice. All the mistakes I have for convenience divided into two broad groups: errors while compiling a semantic Kernel Web site, and errors css and html code. In that order, we consider them: 1.
Errors in compiling a semantic core Web site: 1.1 In drawing up the semantic core, most webmasters use the so-called stop characters in the tag title. For example, ()=* Sound familiar? Do not do it. Use the title tag to the destination. List the name here, reflected in a wide range of terms on your site theme. Do not spend precious symbols on useless in terms of search engine and common sense information. The optimal number of characters in that tag, from 60 to 100.