Of this number, they had been 4,306 million tender (coat and pants). Although the research of the following year not yet to be concluded, the estimate is of that it has an increase between 1,603,792 billion and 1,633,984 in the national production, that is, 8% 10% more than what in the previous year. The institute does not have as to calculate if the consumption was corresponding to the increase of the production in this period, therefore most of the industries manufacter, that in the year of 1999 added 17,378 a thousand, does not have a control of forma bills of sale of the purchases.

Another difficulty also is in the attainment of this result is that the proper masculine consumer does not have the custom to keep notes of purchases. In the textile sector (that it goes since wires and fabrics until the finished products of mesh), production increased 6.2% with increase in the clothes segment (necktie, pants and blouses, for example) and 5,5 footwear of 6,6%. ECOLOGICAL CONSCIENCE Had appeared, in the last few decades a concern with ambient disequilibrium in which the industries had been main the responsible ones for the aggressions caused to the environment. Ahead of this picture, many consumers had started to have preference for products that little to the nature attack, exerting of this form its paper of sustainable citizen. ‘ ‘ consumption consciente’ ‘ it starts to guide the people in its style of life. To be dressed in ecologically correct way, observing the used origin and substances in the manufacture them clothes, accessory them, of the support and of purchase of recycled, biodegradveis products, is socially correct politics and. Vaz (2003) says that the recycling of objects and substances left of being a strategy of reinforcement of image of the companies, to become a lucrative economic activity, therefore it noticed that consumer prefers to pay more for an ecological product.